23 - Venture’s Unfair Advantage

Resource 1: determination (capabilities)


V: determination I feel is a necessity, that's what makes it valuable


R: not rare, many people are determined when it comes to entrepreneurship


I: anyone could be just as or more determined, so its very imitable


N: determination is a stand alone capability





Resource 2: public speaking (capabilities)


V: its valuable because of how often it is required


R: not rare, many people are good at public speaking


I: with practice being good is very imitable


N: nothing can be substituted with public speaking skills, but there may be ways around it





Resource 3: creativity (capabilities)


V: without creativity there is no product or direct which makes it valuable


R: not rare; however, it is my original idea so my exact vision is probably unique


I: certain ideas could be hard to imitate others it may not be so hard


N: there is no substitute for creativity, either you have it or you don’t





Resource 4: responsibility (capabilities)

V: without being responsible with and for one’s idea could mean the demise of their business, which makes it valuable


R: not rare, many people are responsible


I: responsibility cannot exactly be imitated, but style of leadership could be


N: nothing can substitute for responsibility but people can have someone else be responsible for their idea/business although it would be unwise most of the time





Resource 5: connections to entrepreneurs


V: I have a connection to an entrepreneur who has successfully run many different business over the years and being able to use him for connections and advice is valuable


R: somewhat rare, not everyone has a (successful) entrepreneur connection, but some do and others will look to connect once they pursue their idea


I: anyone could have a connection to an entrepreneur but it would be hard to imitate the relation I have to this exact person


N: the connection to a person cannot be directly substituted however, they could rely on a different entrepreneur





Resource 6: connections to community

V: this is valuable because not everyone has a close connection with a community to start out. I could use my connections in my town for start up help and networking


R: rare, the community I grew up in was a small town and many people know and support each other. This exact dynamic can be found elsewhere in different communities but not very often


I: can be imitable, others may have had a similar connection to their community


N: cannot be directly substituted





Resource 7: connection to finances


V: having someone to help with finances in the beginning of a business can help prolong and make the business as efficient as possible. My friend in finance is someone I trust and would be fully on board to help me.


R: not rare, there are many financial workers in the world


I: the position is very imitable, having a close, trusted friend to do the finances is less imitable


N: the financial workers could be substituted by doing the work yourself





Resource 8: connection to software engineer and digital design

V: being able to make websites, advertisements and other programs for organization is a valuable tool to have to get ahead of some of the other competitors


R: once again the position itself is not rare, but having a trusted friend who would help with the work is a little more rare


I: the position is very imitable, but the relationship is not


N: once again, the work could be done by yourself without needing someone for the position, but it would take a lot of time to learn it.





Resource 9: connection to sports franchise and related businesses


V: this could be a useful tool when marketing my product. I worked for a minor league baseball team and a sports app and with my connections, these could be large audiences whom I can market my product through.


R: this is very rare, not everyone has these close connections to businesses who may provide discounts for advertisement space that could reach large portions of one’s target market


I: on a lower level the connections are very hard to imitate, but on the larger level, I assume high profile people know other high profile people that could give them advertising space


N: this could be substituted by having connections to a different industry but the relationships themselves cannot be





Resource 10: connections to marketers


V: having a family friend in marketing to help with advertising and getting the product out there is a huge help for a first time entrepreneur


R: somewhat rare, some people may have a similar connections, others may not


I: the connection to a marketer could be imitated, but the relation cannot


N: having someone to help market the product can be substituted by doing the work yourself



I believe my top resource is my connection to the sports franchise and sports app. Having those outlets to market my product through and reach a large part of my target market seems extremely valuable and not a resource everyone has or can imitate/substitute. Because I have close connections with the heads of marketing for both parties, I believe I could get a very good deal on an advertising package with them.