Forming An Opportunity Belief
Marcus Manzoni ENT3003 January 28, 2020 Forming an opportunity Belief My belief is that there is a better way to make razors more durable and last longer. The unmet need is that there isn’t an easy way to sharpen razor blades and make them last. This need is targeted to men and more specifically targeted to men who feel the need to shave; however, some women who also choose to shave often may be targeted as well. This need has existed since the invention of household razor blades, and although the blades are becoming sharper and more durable, blades are only expected to be good for about a week (5-6 shaves depending on strokes required). To meet this need now, people often buy new quality razors/blades when their old one becomes dull, buy cheap disposable razors and/or subscribe to a shaving product service to receive new products monthly. As of now I am 75% sure that an opportunity exists regarding this unmet need/problem. A prototypical customer is a middle class ...