Testing the Hypothesis pt. 2

Marcus Manzoni
ENT3003
February 11, 2020
Testing the Hypothesis, Pt. 2


In my interviews, I found a lot of the same/similar responses to the Who, What, Why questions. Instead of reiterating the same points five times, I chose to just summarize my findings for each question.


Who: After conducting my interviews, I found that there are two main different types of people who would seem to fall into my product’s boundary, but actually do not. The first type is a person (man or women) who shaves regularly, but chooses to only use electric razors or disposable razors. While this product is good for reusable, non-electric razors, those who do not use those types of razors, even though they shave, fall outside the boundary. The second type I found is those who want/need to shave regularly but have the time/money to buy new razors, go to a barber shop and/or subscribe to a shaving kit service. These people will often resemble those in the boundary but their attitudes, behaviors and incomes remove them from the boundary.


What: After multiple interviews conducted for this assignment and the previous assignments, I found that the need I identified - the need for more durable and longer lasting razors/blades - is essentially a need that can be resolved in a few different ways. One way is that one can design a razor that simply lasts longer and is easier to clean. Another way is that a razor could be designed to have easier blade/razor head replacement so that the same razor could last longer, just with different blades. This would require the consumer to have to do the work and do the replacements themselves. While my product fills the same need, it attempts to simplify the solution to the problem. Instead of designing a whole new razor that could easily be replicated and improved by Gillette or another razor brand, my product is focused on making the same razor last longer, but without the user having to go through the hassle of doing the work - saving time and money.


Why: No the underlying cause of the outsiders need is mostly the same, from what I have found. People still have a need to shave and are looking for ways to make it easier, but they have other ways of meeting this need. These people will often choose a shaving kit subscription service, electric razors, going to a barber or simply they just buy the new blades because maybe they don’t really see this as a need at all and have the time and money to do so.




Inside The Boundary
Outside The Boundary
-Men who shave often
-Women who shave often
-People who use non electric razors
-People who shave that can’t afford to subscribe to a service/buy new razors/only go to a barber
-People who shave but have the time and money to buy new razors or subscribe to a service/only go to a barber 
-People who don’t shave/ don’t shave often
-People who only use electric or disposable razors
-A need for more durable and longer lasting razors
-The need is not to make the same blades last longer
-Current razors/blades dull and get dirty really easily
-Buying new razors often can cost a lot of time and money
-They prefer the feel of new razors
-They enjoy having a professional shave for them
-Some people do not grow facial/body hair quickly or at all
-Shaving kit services offer other products in the kit as well

Comments

  1. Alexsa Van HornFebruary 14, 2020 at 4:04 PM

    Hello Marcus,
    I think you learned a lot of valuable information from your interviews. Although some people can understand and benefit from your product, they would still choose to use their current options due to preference. This shows that your product would still be helpful for those that are unsatisfied with the current options available to them. I also think some could be converted into preferring your product if they actually had a chance to use it.

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  2. CarlFebruary 16, 2020 at 1:37 PM

    What's up Marcus,

    Your analysis regarding the target audience is great. I think it is always essential to consider the fact that people act based on their own personal preferences, thus it was important to realize that the people that would actually be outside the boundary are those that would stick with their current option, that being getting new razors or having someone do it for them.

    ReplyDelete
  3. Janzen RichFebruary 16, 2020 at 10:17 PM

    Great write up Marcus. This post did a great job of expanding upon your original idea and fleshed out some of the details and scope of the product. Judging by your interviews I like that you acknowledged that there are many solutions to this issue and that some are already prevalent, like subscription services. The chart at the end was a good summary of the product and deepened my understanding of the solution you tried to come to.

    ReplyDelete
  4. Janine SantiagoFebruary 17, 2020 at 11:50 AM

    Hi Marcus, great post! I think you did a great job at thoroughly analyzing your opportunity, and including all prototypical customers (women, etc.). The idea you brought up about being able to solve the opportunity in a few different ways was interesting to me. I think you have a complex opportunity, and it is important to consider all potential solutions to the need.

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